I didn’t know that color and packaging have such huge impact on purchase decisions but this clearly provides valuable insights into consumers’ buying behaviors. I read in a Deloitte research report that 70% of the shopper decisions are made in-store. So proper shelf space and product presentation can yield targeted results for marketers; the store is a critical and highly interactive touch point to reach and influence consumers. You can study complete research report here: Shopper Marketing: Capturing a shopper’s mind and heart
See how much color influences purchase decisions:
Click on the image and discover a number of interesting facts about how color impacts purchase decisions. This visually stimulating chart compiled by Kissmetrics outlines the influence color primarily, but also other factors. For example, 85% of shoppers place color as a primary reason to buy a particular product. Color increases brand recognition by 80%, which directly links to consumer confidence (in the purchase). Further the visual touches on the power of words, overall design and lays out how color could influence different types of shoppers (i.e. traditional vs. impulse vs. on a budget).
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